Advocacy and Awareness Campaigns
Advocacy and awareness campaigns in the mental health lived experience movement are initiatives and efforts aimed at promoting mental health awareness, reducing stigma, and advocating for improved mental health support and resources. These campaigns are often driven by individuals with lived experience of mental health challenges, who use their personal stories to educate the public, influence policies, and improve mental health services.
Bell Let's Talk
The Bell Let's Talk is a Canadian national mental health awareness and anti-stigma campaign launched by Bell Canada that aims to increase public conversation about mental health and fund mental health initiatives across the country. It uses large-scale media, social engagement, and a dedicated annual campaign day to encourage people to “talk” about mental health, with Bell contributing funding based on public participation—making it one of the most visible and widely recognised mental health awareness campaigns globally.
The British Royal Family launched the "You Are Not Alone" campaign to raise awareness about mental health and encourage conversations about mental well-being. The campaign includes public service announcements and resources for mental health support
You Are Not Alone
This Is My Brave
This Is My Brave is a nonprofit organisation that hosts storytelling events. At these events, individuals with lived experience of mental health challenges share their stories through poetry, music, and essays. The events aim to break the silence around mental health and provide a platform for personal storytelling.
"I'm Listening" is an annual mental health awareness campaign by Entercom, a media and entertainment company. The campaign features celebrity interviews, personal stories, and expert discussions to promote mental health awareness and encourage open conversations.
I’m Listening
Mental Health Month
In countries like the United States and Australia, Mental Health Month is observed annually to raise awareness about mental health issues, promote mental well-being, and provide resources for support.
This is the space to introduce the Services section. Briefly describe the types of services Mental Health Action Week, or similar awareness weeks, advocates for mental health awareness, education, and action.offered and highlight any special benefits or features. Encourage site visitors to learn more by exploring the full list of services offered.
Mental Health Action Week
Mental Health Month Africa aims to raise awareness about mental health issues on the African continent and promote conversations about mental health.
Mental Health Month Africa
Mental Health Matters Month
This campaign, organised by Mental Health America of California, focuses on raising awareness of mental health and promoting well-being throughout May.
MindsMatter is a youth mental health campaign that aims to empower young people to talk openly about mental health and seek support when needed.
MindsMatter
MindOut for Mental Health is a campaign in Canada that encourages individuals to share their mental health stories to reduce stigma and foster community support.
MindOut For Mental Health
This campaign aims to promote mental health awareness and support for Pacific Island communities in New Zealand.
My Mind Matters Too
Mental Health for US is a nonpartisan campaign advocating for changes in mental health policy and improved access to mental health services.
Mental Health For US
The 1 in 4 campaign addresses the statistic that one in four people will experience a mental health problem in their lifetime, aiming to challenge stigma and promote empathy.
1 In 4
The Lived Experience Hub maps 30 advocacy and awareness campaigns globally, highlighting a growing ecosystem of initiatives shaping how mental health is understood and discussed. Mapping these campaigns is critical, as it provides organisations with a clear reference point when designing new initiatives—allowing them to build on existing work rather than duplicate it. At a global scale, this mapping reveals what is possible at a local level, accelerating innovation, strengthening alignment, and preventing the re-invention of the wheel by connecting efforts into a more coherent and informed movement.
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